In today's episode, I am joined by Bethany McCamish, the founder and CEO of Bethany Works®, a strategic design agency based in Washington state-serving clients worldwide. Bethany unearths what makes businesses stand out and step up through strategic, physiology-backed branding and web design services. She is also the host of the Unbreakable Brands™ podcast - a show exclusively for entrepreneurs and CEOs who want to be rock-solidly seen because blending is boring.
In this episode, Bethany shares her experience working with Susan as a personal stylist. Bethany initially harboured reservations about hiring a stylist, grappling with misconceptions about cost and its necessity. However, as her business flourished, Bethany recognized the importance of aligning her appearance with her brand. Seeking Susan's expertise, Bethany underwent a transformative process, overcoming challenges like body image concerns and the aftermath of working with a previous stylist. Susan's detailed approach, clear direction, and emphasis on personal expression allowed Bethany to embrace a newfound confidence in her style, contributing to a positive shift in her self-perception and overall mindset. Their insightful discussion highlights the significance of intentional wardrobe choices and the impact on self-image.
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